Describe your team
Tell Kit about your team out loud, or type it. Name, sport, colors, and the attitude you want. No design skills needed.
Talk to KitListening
We’re Harbor City, a basketball club. Bold and coastal, in orange and teal.
Brand your team like the pros.
Describe your team and Kit builds the full identity: logo, colors, type, voice, and mockups. Ready to edit and export.
Look the part.Everywhere it counts.
A full logo family
Crest, icon & wordmark · light + dark
b4242b
d9c7a3
14110f
A complete color system
HEX · RGB · CMYK · Pantone · threads
Ag
Sora · Inter
0123456789
0123456789
A typography system
Headline, body & jersey numerals
2–1
Live application mockups
Scoreboards, social, web & print
Made with Kit.
Tap a team to explore the full identity.
Agency-grade, without the agency.
The full system studios charge a fortune for.
Hiring an agency
With brandKits.ai
Cost
$15k–$100k
$0 to start
First draft
6–10 weeks
~5 minutes
Revisions
Pay per round
Unlimited
Editing
Static PDF
Anytime, by chat
You get
Just a logo
A full identity
Made for
Big budgets
Every team
Cost
Agency$15k–$100k
brandKits.ai$0 to start
First draft
Agency6–10 weeks
brandKits.ai~5 minutes
Revisions
AgencyPay per round
brandKits.aiUnlimited
Editing
AgencyStatic PDF
brandKits.aiAnytime, by chat
You get
AgencyJust a logo
brandKits.aiA full identity
Made for
AgencyBig budgets
brandKits.aiEvery team
From idea to finished brand in three steps
Generate the kit
Kit assembles the logo family, color and type systems, voice, and live mockups into one cohesive identity in minutes.
Harbor CityEst. 2024 · Football / Soccer Club
Color system
Typeface
Aa
Bold. Coastal.Sora
Jersey number26
VoiceBuilt Different.
Wordmark
Harbor CityHCHCHC
Refine & share
Tweak any detail by chatting with the AI, then share one brand link. Your embroiderer, printer, and web team each pull exactly the formats they need.
- SVG
- PNG
- EPS
- Pantone
- CMYK
- HEX
- DST
kit.to/harbor-city Share
Embroidery
DSTWeb
PNGSignage
PMSOne link. Every channel pulls the exact format it needs.
More than a logo generator
Infrastructure for how sports brands actually operate.
Team and league management
One account for your whole org. Season kits, roster specs, and shared brand guidelines for every team.
Agency white labeling
Deliver complete brand kits to your clients under your name. Your logo, your portal, your pricing.
Production-ready specs
Every color ships with Pantone, CMYK, HEX, and Madeira thread codes. Ready to hand to any vendor.
Pricing
From one team to an entire league
Start free, no account needed. Upgrade only when your club grows.
Free
One club, one identity.
$0forever
Generate free- Team brands: 1
- Logo, color & type systems
- Live mockups & previews
- Export files (SVG, PNG, EPS)
- Brand guidelines PDF
Team
RecommendedFor clubs running several teams.
$49/mo
Choose Team- Team brands: Up to 5
- Logo, color & type systems
- Live mockups & previews
- Export files (SVG, PNG, EPS)
- Brand guidelines PDF
- AI brand generation
- AI credit capacity: Standard
- Multi-seat for staff & coaches
- Priority generation
League
For leagues & outfitters.
$149/mo
Choose League- Team brands: Unlimited
- Logo, color & type systems
- Live mockups & previews
- Export files (SVG, PNG, EPS)
- Brand guidelines PDF
- AI brand generation
- AI credit capacity: Expanded
- Multi-seat for staff & coaches
- Priority generation
- Shared league style guide
- API access
Billed monthly · cancel anytime. Just trying it out? Generate a brand free.